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Sourav Bikash Borah

Assistant Professor, Marketing, IIM Ahmedabad Designation and Bio: Professor Company name: IIM Ahmedabad

Latest Articles By Sourav Bikash Borah

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Salesforce Management: Tangible Solutions to Face an Invisible Enemy

Understanding the concerns of the sales force and encouraging salesforce to suggest alternate pathways for sales are vital for the creation of a highly effective sales force.

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