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Zepto Announces Key Leadership Elevations

Zepto has multiplied its business by 4X and turned dozens of dark stores fully profitable. Vinay, Viral, and Vikas have been instrumental in delivering this exceptional performance says Aadit Palicha, Co-founder and CEO, Zepto.

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Zepto has announced key leadership elevations in line with its vision of building a profitable public company in the next 2-3 years.

Aadit Palicha, Co-founder and CEO, Zepto, shares, “Through best-in-class execution over the past 12 months, Zepto has multiplied its business by 4X and turned dozens of dark stores fully profitable. Vinay, Viral, and Vikas have been instrumental in delivering this exceptional performance, which is why these elevations are truly well-deserved. With a leadership team as strong as the one we have today, I am confident that we will build Zepto into a generational public company within 2-3 years.”

With 15 years of supply chain experience in companies like Flipkart and ITC, Vinay Dhanani joined Zepto as its Chief Operating Officer on Day 1. Through his detail-oriented and disciplined approach, he led the Operations and Supply Chain team to achieve unprecedented milestones in unit economics and customer experience. Now, as President - Supply Chain and Category, Vinay is adding the charter of Category Excellence to his role - integrating the buy-side and sell-side category teams under his leadership.

Taking up the baton from Vinay as the new Chief Operating Officer, Vikas Sharma will now be directly leading operations end-to-end, from the backend distribution centres to the last mile, and the supply planning in between. Vikas joined Zepto to lead Central & City Operations, and he did so with astounding precision. Vikas and his team have set new benchmarks for the e-commerce industry, achieving the lowest hyperlocal last-mile cost and one of the highest manpower productivity scores in India, while scaling Zepto’s supply chain to handle thousands of crores in sales in just 18 months. As Vikas takes on this expanded mandate, he will continue reporting into Vinay.

With strong first principles, Viral Jhaveri successfully built out Zepto’s sell-side category team - which played a major role in growing average order values and margins with a customer-friendly approach. Today, Viral is moving into an expanded role of leading customer acquisition, retention, and brand end-to-end as Zepto’s Chief Growth Officer.  Viral is taking up this mandate from Amritansu Nanda, who joined Zepto on Day 1 to lead Growth. Amritansu was pivotal in building the Growth team from scratch and scaling Zepto into one of the fastest-growing internet companies in Indian history.

After an incredible stint at Zepto, Amritansu will be moving on to take a well-deserved career break to focus on his family and health.


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