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YuktaMedia Appoints Sanjay Trehan As Strategic Advisor

Trehan is a leading CXO consultant in the new media business and works with several industry giants

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YuktaMedia, a leader in providing Media ERP solution for the largest media houses on Wednesday, appointed Sanjay Trehan as Strategic Advisor to accelerate the growth and impact on the global media ecosystem to make it connected, transparent, and inclusive.

Trehan is a leading CXO consultant in the new media business and works with several industry giants. As a digital visionary, he has a keen interest in technology and works in an advisory role with top brands in digital media, marketing, and advertising.

 He is also associated with new-age companies including Adtech firm, AdPushup, EssentiallySports and is also an Advisor to PwC India’s TMT practice. He mentors young companies to help scale their business, audience acquisition, and explore new revenue streams.

Aditya Bhelande, Founder and CEO of YuktaMedia, on appointment of Trehan said,“YuktaMedia is in an exciting growth phase now! We are engaged with India’s largest Media Houses who rely on our YuktaOne Media ERP for running various functions of their mission critical ad business, all the way from lead generation to billing and reconciliation. We have rapidly evolved from our focus on Digital and expanded it to Broadcasting / TV, Print, OTT, and OOH."

He added, today YuktaOne Media ERP is being leveraged as the go-to digital transformation technology for Media Houses to navigate the current turbulent times and come out bigger and stronger.


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