Wow! Momo Elevates Its CMO Muralikrishnan As Co-Founder
● Murali joined Wow! Momo as the Chief Branding officer in 2018 and later elevated to CMO.
● From playing a pivotal role in the creating omni-channel to nurturing the delivery business exponentially; Murali has been the 4th pillar to the existing 3-member founding team.
● Muralikrishnan to part of the board of directors with this development
Wow! Momo Foods has announced elevation of CMO Muralikrishnan as Co-founder. With this development Murali to be part of the board of the company too.
Murali has been associated with Wow! Momo since inception; however officially joined the founders in the year 2018. Murali began by leading the store level growth hacking to brand development and later named as the group’s CMO.
Murali has been key pillar in building the Delivery and Omni-Channel verticals of the brand; also set up the entire martech stack, strong communication platform, intra-tech initiatives and in-house 360 degree marcom suite. Murali has also been the crucial catalyst in launching the FMCG vertical & other QSR Brands Wow! China and Wow! Chicken.
“I have known Murali for half of my life now; he has a rich advertising background and his storytelling experience is unmatched today & handling his experience in brands both from start-ups to national and international brands has added a strong versatility in his approach. He brings onto the table a strong consumer perspective, which is the needed of the hour for us as we are growing over a 100% CAGR. As he puts it; He is not only our CMO he is our Chief Relevance officer. As a progressive company we feel we need to share wealth to make wealth; that’s what our philosophy has always been” said Sagar Daryani CEO & Co-Founder of Wow! Momo
Launched in August 2008, the multi-billion-rupee QSR chain currently has over 500 outlets in 25 Indian cities; aims to enter over 100 cities soon. The brand also intends to fortify its FMCG vertical; its has recently hired a CEO for the FMCG vertical and is looking to strengthen its team from ecom to modern retail. Currently serving variants of RTE momos; intends to enter cuppa noodles, sauces and other RTE Indian & oriental snack segments by Q2 FY23.
Last month, Wow! Momo had raised INR 125 Crores at a staggering valuation of INR 2125 Crores. Wow! Momo has been successful in creating a category and convert a small road-side snack into a formidable national brand across the country; similarly with Wow! China its redefining Desi Chinese taking it to the Pan-India audience and the recently launched Wow! Chicken aims at Indianizing fried & grilled chicken in the country.