After a USD 3 Million investment in Q2 of FY21, Jaipur-based custom furniture brand WoodenStreet has racked up its expansion game that entails multiple store openings, followed by 200 fresh recruitments in its first hiring phase before the end of year 2020. Despite the pandemic, the company completed its round of salary hikes and launched two new experience stores within Kolkata and Kochi, continuing its domestic brick-and-mortar expansion.
“At least 10 more stores are in the planning phase, and we plan to hire about 200 new personnel to meet the demands of our expansion management and sales”, said Lokendra Ranawat, CEO of WoodenStreet.
WoodenStreet’s experience stores provide a touch-point to experience premium furniture and are a primary place to engage with customers – given the company’s omnichannel strategy. About 40 to 50 new recruitments will be carried out exclusively for stores in order to oversee hassle-free customer interactions, furniture-buying guidance, store management and visual merchandising.
The company also aims to build and expand its furniture designing, interior designing and supply-chain teams to tackle the ever-growing demands and challenges posed in the post-COVID era. For its supply-chain, the company expanded its grounds to create ‘mega-hubs’ – with Delhi serving for North India, Bengaluru for South India and Mumbai for Maharashtra and surrounding states.
“Since previously trailing categories are suddenly spiking a high interest in public, we have decided to increase our focus towards expanding our catalogue to meet new demands”, elaborates Ranawat. He further points out that this is the ripe time to bring fresh and creative minds on board to “spearhead new ideas to take the helm forward”. Considering the norms surrounding COVID-19, the recruitments will largely be carried out virtually.
Earlier in the calendar year, WoodenStreet had launched its South Indian expansion drive with a planned investment of INR 10 to 15 crores over 12 to 18 months – a part of the company’s global expansion strategy that sees 50 Experience stores with USD 10 million in investments. At present, the brand operates throughout India, serving more than 300 cities through a network of 100+ delivery centers and more than 25 Experience Stores