HRM must strive for competitiveness in the area of human resources by offering ongoing instructional and training programmes for the personal and professional advancement of the organization's employees.

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How can Human Resource Management (HRM) be left behind in this modern era, where emerging technology, including Artificial Intelligence and Machine Learning, is changing every business in our country? HR, too, is undergoing a transformation known as HR 3.0. Complex HR procedures such as recruiting, success monitoring, staff retention, and payroll, among others, have been streamlined and can now be completed in a single click thanks to HR technologies. Emerging innovations have fully transformed HR priorities from just putting systems in motion to a broader target — maximising the potential of talent.

With current technology in operation, McKinsey and Company, a well-known American global management consultancy group, claims that about 56 percent of their recruiting to retirement activities have been streamlined utilising available tools, such as this HR software. The HR department's function has also been extended, with a greater focus on efficiency and employee involvement. HR is no longer a person; instead, it has evolved into a portal. Shifting to SAAS-based HRM tech has given businesses universal access to HR resources, even though they're operating remotely, radically altering the practise of human resource management.

These reforms have been prompted by the desire to reduce costs, expand, or provide more facilities. According to new analysis, companies that effectively implement advanced HR technologies outperform others that do not. Since several businesses have streamlined their simple HR management, they have decided to use technology to change their HR processes and promote their HR brand.

Major obstacles in talent acquisition

Finding the right talent as the nation has a massive skilling deficit is one of the most difficult tasks in these extraordinary times. It is critical that the HR department utilises the appropriate technologies in order to streamline the process of overseeing multiple job openings and transmitting the appropriate messages. An advanced HRMS aids in the management of all job openings on a single site. It has been found that mastering the art of maintaining productivity and fast decision-making in HR will make a significant difference in the talent acquisition phase. Data is required for decision-making, but it must be managed and used efficiently in order to be useful.

HR's function in the current crisis situation

HR is already embracing innovative methods of working and supporting any new decision the organisation makes to mitigate the pandemic's effect. HR's current function is to become more adaptable, flexible, and augmenting. HRM must strive for competitiveness in the area of human resources by offering ongoing instructional and training programmes for the personal and professional advancement of the organization's employees. It has been observed that businesses have recognised the value of successful recruitment and acknowledged that it is impossible to do so without technical assistance. HR professionals are also using the numerous career sites accessible online to find the right applicants for the vacancy. With the help of technologies, the whole hiring method has become simple and effective. As more people become aware of the offer, the likelihood of recruiting competent workers rises. Employers may use web platforms to present the relevant details about each employee's work, profession, and personal growth. This is indeed a fine promotional tool for a company to promote itself.

Disclaimer: The views expressed in the article above are those of the authors' and do not necessarily represent or reflect the views of this publishing house