Tiger Analytics unveiled its new brand identity rooted in its renewed purpose, “Providing certainty to shape a better tomorrow”. The company welcomed a new corporate logo and message, as part of the brand modernisation effort.

Tiger Analytics started 12 years ago as a niche provider of specialized ML solutions. Today, it is a full-stack AI and analytics company transforming business and customer experiences for several Fortune 1000 companies. This rebranding celebrates the company's evolution in this space.

Mahesh Kumar, Founder, and Chief Executive Officer of Tiger Analytics, expressed, "We have always believed in the unparalleled power of data to shape the future. Our new identity represents the evolution of Tiger Analytics from a niche ML solutions provider to a global leader in the world of AI and analytics. With a renewed purpose to provide certainty in an uncertain world, we stand ready to deliver value at scale."

Pradeep Gulipalli - Co-founder and Chief Executive (India) at Tiger Analytics, added, “In Tiger, our clients find a transparent AI & analytics partner who will enable them to turn ideas into winning products and experiences. With a fresh brand identity, we celebrate the trust of our clients, the commitment of our teams, and the incredible support of their families who walked this path with us. We remain ever committed to building a workplace where the world’s best talent can thrive.”

Isha Mohanty, Head – Marketing & Communications, Tiger Analytics commented, “These are exciting times at Tiger Analytics, as we embrace this impactful change. Our new design language is fresh and contemporary. The logo is modernized with renewed focus and energy for employees and clients. The meshing of the new narrative, brand, and business strategy will propel us to create a more cohesive impact for our clients and partners, and also attract exceptional talent”.