Sonali Malaviya joins Essence India as new MD

She will be succeeding Anand Chakravarthy and will report directly to the CEO of Essence APAC


Sonali Malaviya has been appointed as the MD of Essence India and she will now be a part of Essence’s APAC leadership team and GroupM India’s executive committee. She will be looking after client-centric innovation in data, analytics and technology, as well as business growth and company culture for the agency in the market.

On her appointment CEO, T. Gangadhar, said,

“Sonali comes with rich experience in management, marketing and media across industries and markets, as well as a deep understanding of Essence’s business, work, people and culture. India continues to be a priority for Essence in APAC and globally, and with Sonali at the helm, I am very excited about our next phase of growth and development. We would also like to thank Anand for his efforts in helping to establish our business in India over the last three years."

She joined Essence in 2018 and was previously leading the agency’s Google business in India and Southeast Asia as Senior Vice President, Client Services. Earlier, she was working as the Chief Operating Officer at Colorbar Cosmetics. Malaviya was the Country Marketing Lead at Twitter in India as well.

She holds a post-graduate degree from the Australian Graduate School of Management and has over 20 years of experience in management, marketing and media across industries and markets. She was in senior roles at Mindshare, PHD, Roy Morgan Research and MediaCom in India, the United Arab Emirates and Australia.

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