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Physical & Mental Wellness And Personal Finance Key Priorities For Indians In 2024

80% of Indians prioritise mental health at work with work-life balance (67%), flexible work options (61%), and a supportive work environment (60%) being top drivers for job satisfaction, as per American Express (Amex Trendex)

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Indian adults are prioritising wellness and personal finance as their top two priorities for 2024. This was revealed in Amex Trendex, a survey report by American Express that highlights trends in mental, physical, and financial wellness, personal sustainability goals and the future of work-life priorities. The report is based on a survey of consumers from India, Australia, Canada, Japan, Mexico, the United Kingdom, and the United States.

Physical wellness and personal finance have emerged as the top focus areas for New Year Resolutions in 2024.

  • 85 per cent of Indians are ‘very likely’ to set New Year Resolutions in 2024.
  • Physical wellness (76%) and personal finance (69%) are the top areas of focus for Indians.
  • 80 per cent Indians plan to spend more on resolutions this year as compared to 2023.
  • Of those Indians prioritising physical wellness, top resolutions include eating healthier (73%), more outdoor activities (63%) and getting a home exercise machine (51%).
  • Of those Indians with personal financial goals, top resolutions include growing savings (81%) and investing more or growing investments (75%).

Sanjay Khanna, Chief Executive Officer (CEO) and Country Manager, American Express Banking Corp., India said, "While India and global consumers are almost at par with their new year resolutions around physical wellness (76 and 75 per cent respectively), it’s great to see how 69% Indians are also focused around personal finance goals while the same number for global counterparts stands at 51 per cent. Indians are aware of what’s important to have a fulfilling life and for committing to holistic well-being. This is clearly evident from Amex Trendex, that tracks the evolving consumer preferences including spending, saving and traveling. At American Express, we will continue to back our Card Members to make the most of their resolutions with our services, products, rewards and experiences.”

Employed Indians are focusing on their mental health at work: Work-life balance, flexible work options and supportive work environment have emerged as top drivers for job satisfaction.

  • 80 per cent of Indians prioritise their mental health at work more now compared to previous years – with work-life balance (67%), flexible work options (61%), and a supportive work environment (60%) being top drivers for job satisfaction.
  • 78 per cent of Indians report their workplace offers health and wellness benefits, and 84 per cent are ‘very likely’ to utilise these benefits in 2024.
  • 82 per cent of Indians feel they are much more likely to reach their goals if supported by their workplace.



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