With over 10 years of experience in the field of Human Resources, Joee has worked across several sectors, including eCommerce, Information Technology, and Real Estate.

Pepperfry, India's leading e-commerce furniture and home goods marketplace, today announced the appointment of Joee De Choudhury as the new lead for the Human Resources team. She has been instrumental in driving Pepperfry’s Talent Acquisition agenda over the last couple of years. In her new role, Joee will be responsible for building capabilities, a culture of enablement, HR strategy, and excellence for enabling Pepperfry to be a future-ready organization. Her appointment is effective immediately and she will be based at the Pepperfry corporate office in Mumbai.

With over 10 years of experience in the field of Human Resources, Joee has worked across several sectors, including eCommerce, Information Technology, and Real Estate. With her deep knowledge and expertise in Talent Acquisition, Talent Engagement, and People Operations, Joee has helped organizations streamline their HR operations and people practices.

She joined Pepperfry in the year 2020. This is her second stint with Pepperfry. In her previous role, Joee led the Talent Acquisition team, where she was responsible for developing and executing hiring plans. Her efforts resulted in the recruitment of top-tier talent and the building of a highly skilled workforce.

Joee holds a Master's degree in Human Resources from Welingkar Institute of Management and a Bachelor’s in Management Studies from the Birla Institute of Technology and Management Studies.

Ambareesh Murty, Co-Founder & CEO of Pepperfry said, “Our mission is to spark a feeling called home across the world for which we need people with tons of grit, working harder and smarter than ever before. Joee understands our culture and our values and has shown that she can integrate our values seamlessly into key areas like organizational development, inclusive hiring practices, and building an engaged team. I look forward to working with her to fulfil our mission, one sofa at a time.”

"Pepperfry has been a powerful motivation for me to achieve and strengthen my objectives. I am energized to lead and work along with a team of committed and competitive people who enable our growth ambitions. I look forward to seeking breakthroughs as we celebrate being authentic and different.” said Joee De Choudhury, Lead - Human Resources, Pepperfry.