Mirum India Appoints Mihir Karkare As MD; Sanjay Mehta & Hareesh Tibrewala Step Down

Karkare co-founded Mirum in 2009 alongside Tibrewala and Mehta. The duo will continue to serve on the board


Hareesh Tibrewala and Sanjay Mehta, co-CEOs of Mirum India, a digital marketing agency owned by WPP, have stepped down. The duo will continue to serve on the Mirum board. Mihir Karkare has been selected as the agency's managing director (MD). Karkare co-founded Mirum in 2009 alongside Tibrewala and Mehta.

“As I continue to remain a director and an advisor, this is not a farewell post, simply one about the internal transition. As and when a complete exit happens, there will be many others to thank and acknowledge. As a co-founder of the business, I will always see the company as my 'baby' and the interests of the business, the team, and the work that we deliver to our clients, will always remain important to me,” Mehta wrote on LinkedIn. 

“In my mind, the one thing that defines the last 15 years of this organisation is - constant evolution. From starting as a Social Media agency, building full-service digital capabilities, getting acquired by WPP, morphing into Mirum, doing so much work with JWT / WT / VML, building our MarTech, Media, SMCC, Health businesses etc and so much more - the evolution has been ceaseless,” wrote Karkare 

Prior to Mirum, Karkare served as a technologist and working on pre-iPhone and early web 2.0 products. 

Tibrewala shared, “Pleased to inform you that a planned leadership transition has happened at Mirum. After having led Mirum, now for about 15 years, I (and Sanjay Mehta) have stepped down from my role as CEO and handed the baton to our next-gen leadership.”

The duo has spent more than 15 years at the organisation.


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