Measuring ROI Of Digital Adoption Platforms On Employee Experience

Employee experience is shifting from a vital efficiency and retention strategy to one focused on risk management and growth.


In today's workplace, employees hold a significance akin to consumers. They seek a tailored digital journey connecting them to information that is as convenient as the ones they use personally, in the moment. Organizations that understand that the employees are as valued as the customers, from recruitment to alumni engagement, can better retain talent and witness heightened performance. Employee experience (EX), interwoven with organizational culture, hinges on the right tools and technology to digitize work and facilitate seamless collaboration. A report by Salesforce underscores that a company's revenue growth can surge by up to 50% or more with a focus on elevating EX. The importance of EX is so clear today that it has also found a deserving place in the CIO’s and IT leader’s KRs alongside HR leaders. 

Strategizing HR transformation with EX in mind

To adeptly navigate this dynamic, HR leaders are increasingly turning to technology and the IT leaders are supporting the initiative till the time they can find ROI for business. This move is essential for maintaining competitiveness, sustaining growth, and efficiently managing human capital. A recent LinkedIn report on HR trends for 2024 underlines the need for HR professionals to stay ahead of the curve and invest in the right technology to drive organizational success. In fact, IDC predicts that CIOs must invest in digital adoption platforms and automated learning technologies to see a 40% increase in productivity by 2025. With advancing technology and evolving employee expectations, the need to re-evaluate traditional HR strategies becomes increasingly apparent. 

A Gartner report also revealed that 76% of HR leaders worldwide are of the belief that failing to adopt and integrate AI solutions, including generative AI, within the next 12 to 24 months will result in their organizations falling behind in terms of overall success compared to those who do. These technologies are important to streamline administrative tasks, bolster data analytics capabilities, and provide personalized employee experiences. 

Elevating Employee Experience Through Technology

Digital transformation (DX) of HR operations helps in enhancing efficiency, communication, and employee empowerment. It enables data-driven decision-making and attracts tech-savvy talent, ensuring adaptability and competitiveness.  This ultimately leads to higher productivity, job satisfaction, and overall success. In the face of impending digital transformation, it's imperative for HR and operations to evolve and prioritize employee experience. A global Salesforce report uncovered a significant gap in perception, with only 32% of employees believing that the technology provided by their company is effective compared to 52% of C-suite respondents. But, how can technology complicate rather than simplify life?

Maximizing ROI with DAP

This is where a digital adoption platform (DAP) steps in, offering in-app guidance, learning, and support that directly overlays on top of the HR applications. It furnishes employees with contextual information and real-time assistance, driving adoption and ensuring a tangible return on software investment.

Consequently, the selection of the right digital adoption platform becomes a critical business investment. Global staffing and recruiting company, Hays attests to the success of incorporating a DAP, providing in-app guided onboarding, continuous learning, and on-demand help to 1,500 users. The personalized digital adoption platform they chose was a game changer, streamlining change management, and enhancing recruitment efficiency, feature adoption, and in-application learning. Additionally, DAP can improve compliance with regulatory requirements and ensure a better turnover rate on reviews and career growth map. Notably, DAP plays a vital role in eliminating common obstacles associated with onboarding and training, ultimately resulting in higher engagement levels and improved employee retention rates.

Level up personalization with userization 

A notable advantage of integrating a DAP into HR processes is the provision of personalized guidance through AI-driven predictions of user behavior, thereby fostering proactive employee engagement. This effectively bridges the skills gap between new hires and seasoned employees and offers real-time assistance along with on-demand self-help support for employees enabling the HR teams to elevate employee experience. 

When powered by the userization concept the focus is on making technology savvier for users. Instead of asking users to become technology savvy, DAP makes software apps more accessible for users. Personalization is based on use-case or behavior reminding users about the details of pending tasks. Userization, on the other hand, enables users to easily access or utilize technology to achieve those desired outcomes by elevating their personalized experiences by seamlessly integrating actions into the workflow. This enables users to take action in a self-sufficient manner, simplify adoption, and drive productivity. Additionally, analytics engines allow HR teams to identify key user behaviors within applications, both employee and customer-facing, enabling them to develop more contextual software experiences tailored to shared cohorts of users.

DAP plays a pivotal role in shaping the HR landscape, enabling teams to drive transformation and foster a culture of continuous improvement. The return on investment (ROI) for combining DAP with HR technology is a marked enhancement in employee experience.

DAP's Role in Shaping Employee Impact

DAP ensures that leaders can leverage best practices gleaned from past implementations, significantly reducing the effort and resources required, and allowing Line of Business (LoB) leaders to address more significant business challenges by gaining actionable insights at the business process level.

Employee experience is shifting from a vital efficiency and retention strategy to one focused on risk management and growth, as the underlying technologies provide much-needed connectivity for organizations reimagining the very nature of how they operate. Technology serves as a key catalyst for EX, holding the power to shape an employee's impact. Providing employees with a superior digital adoption platform is not merely a nice-to-have; the consequences of neglecting this are significant. The potential benefits far outweigh the investment.

Disclaimer: The views expressed in the article above are those of the authors' and do not necessarily represent or reflect the views of this publishing house

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