Geetanjali will play an instrumental role in shaping, directing, and strengthening Max Life's internal and external communications narrative in line with its values of caring, collaboration, customer obsession, and growth mindset.

Max Life Insurance announced the appointment of Geetanjali Bhatia Nehru as Corporate Vice President & Head – Corporate Communications. In her new role, Geetanjali will lead the corporate communications vertical of the company. Geetanjali will play an instrumental role in shaping, directing, and strengthening Max Life's internal and external communications narrative in line with its values of caring, collaboration, customer obsession, and growth mindset.

Based at Max Life’s corporate office in Gurugram, Geetanjali will be reporting to Aalok Bhan, Director and Chief Marketing Officer, Max Life.

Geetanjali brings with her over 18 years of valuable experience in successfully strategizing, implementing, and strengthening corporate narratives for businesses across multiple sectors like IT, Retail, Technology, Industrial. Her experience of planning and driving critical corporate social responsibility focus and community initiatives, media and public relations programs, strategic branding initiatives, government relations and crisis communications will play an important role in reinforcing Max Life's communications outreach in India.

Speaking on the appointment, Aalok Bhan, Director and Chief Marketing Officer, Max Life said, “We are happy to welcome Geetanjali to the Max Life family. These are unprecedented times that require innovative ways of communicating with empathy and intent. We believe Geetanjali, with over 18 years of diverse experience will contribute towards narrating our story with creativity and depth. We wish her a successful journey ahead with the Company and look forward to her valuable insights and expertise.”

Commenting on her appointment, Geetanjali Bhatia said, “I am delighted to be a part of Max Life and look forward to narrating the Company's growth story. In these challenging times when the whole world is evolving with COVID-19 pandemic, it is important for companies to stay relevant and keep introducing innovative strategies to reach their internal as well as external stakeholders. I am excited to work with the wonderful team at Max Life in contributing to enhancing our brand love by creating impactful content and experiences for consumers.”

Before joining Max Life, Geetanjali worked with Ingersoll Rand as the Head of Corporate Relations. She holds an Honours degree in History from Lady Sriram College for Women, Delhi and also holds a diploma in Mass Communications from Xavier Institute of Communications, Mumbai.

Max Life Insurance Co. Ltd. (“Max Life”) is a joint venture between Max Financial Services Ltd. and Mitsui Sumitomo Insurance Co. Ltd. Max Financial Services Ltd. is a part of the Max group, an Indian multi business corporation, while Mitsui Sumitomo Insurance is a member of MS&AD Insurance group.

Max Life offers comprehensive protection and long-term savings solutions, through its multichannel distribution including agency and third distribution partners. Max Life has built its operations over almost two decades through need-based sales process, a customer-centric approach to engagement and service delivery, and trained human capital.  

As per public disclosures, during the financial year 2019-20, Max Life achieved gross written premium of Rs. 16,184 crore. As on 31st March 2020, the Company had Rs. 68,471 crore of assets under management (AUM) and a Sum Assured in Force of Rs. 913,660 crore.