Marico Introduces 'The Marico Way': Revamped Culture For Future Growth

The company has refreshed its values and introduced the initiative to empower members and align their actions and decisions with a clear sense of purpose


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Marico, one of India’s leading FMCG companies, has announced the launch of ‘The Marico Way’- a unique identity that brings together its purpose, ethos and refreshed values, charting a course for the organisation’s future. This strategic move is a testament to the company’s unwavering spirit to challenge the status quo, adapt to changing dynamics, and foster an environment that empowers members to embrace change and guide Marico in its journey towards becoming future-ready.

Marico has always made a conscious decision to build a company that is deeply rooted in Values that resonate with its customers, partners, and the community at large. These values have evolved over time, reflecting the company’s growing aspirations and the changing dynamics of the industry. As the organisation gears up for the next phase of growth, it was imperative to consolidate and renew this framework that is critical to its growth in the future. The Marico Way is not only designed to drive Marico closer to its ambitious goals but also to create an inclusive, socially responsible and forward-thinking company culture. It will provide a roadmap for the organisation to maintain a distinct identity and uphold a set of guiding values that lead to continued business success.

Commenting on the significance of The Marico Way and how it reflects the company’s vision for the future, Amit Prakash, CHRO, Marico Limited said, “The foundation of Marico has been shaped by our people, values and culture. Our ‘People First ethos’ built on the core tenets of trust, transparency, inclusion, integrity and owner’s mindset have been the pillars of our growth, even during unprecedented times. With changing times and dynamic business landscape, our values continued to evolve to help meet our business aspirations. As we embark on the next phase of growth and achieve our ambitious goals, we wanted to refresh and reenergise the culture that is critical to building Marico 3.0. The objective was simple - to adapt and evolve while preserving the essence of what makes Marico unique. We realised that our ways of working need to reflect and align with the needs of the next generation of workforce. Thus, we decided to reevaluate our behaviors and practices, while ensuring to stay committed to our purpose of making a difference. ‘The Marico Way’ reflects our constant endeavour to challenge the status quo to ensure that we continue to stay ahead of the curve.”

With a firm belief in the power of co-creation and to ensure that ‘The Marico Way’ framework resonates with its members and is aligned with the organisation’s vision for the future, Marico conducted extensive workshops and sessions involving over 150 participants from seven different regions. It was then carefully crafted based on cultural experiences, needs, and aspirations of the members and leadership through interviews, focus group discussions, surveys and workshops. These values will not only empower the members but also act as a bridge to connect with the demands and expectations of the emerging generation.

The ‘Marico Way’ will empower Marico members to align their actions, decisions, and organisational direction with a clear sense of purpose.

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