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Learning & Growth Opportunities Key For Gen Z, Millennials & Future Workforce

Millennials & Gen Zs today constitute around 90% of the tech workforce in India enabling higher generational diversity and driving a shift in preferences. Learning & growth and culture & ethics are the top criteria for both millennials and GenZ when selecting an organisation

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The workforce of the future is set to navigate an increasingly multi-generational landscape. Driven by fresh perspectives and innovative ideas, Generation Z, Millennials, and the future workforce (Gen Z college students) are at the forefront of reshaping strategies for employee engagement, retention, and acquisition, setting new benchmarks for the future of work. To gain a deeper insight into the evolving preferences and trends influencing the future of work for the tech sector in India, nasscom in collaboration with Indeed, has today released the report, titled, “Future of Work – Unravelling the Intricacies of New-Gen Work.” The report meticulously examines the transformative landscape across three pivotal pillars: the future of jobs, workforce dynamics, and the evolving workspace, based on a comprehensive survey encompassing employers, current employees and future workforce.

The Future of Jobs

Organisations are focusing on geographical expansion to explore new markets for talent, and strategic partnerships to gain competitive advantage and new market access. This focus on new market access is in-turn driven by the need for diversification and tapping into untapped consumer bases. Expansion across Tier 2/3 cities in India is also gaining prominence as service-based organisations as well as GCCs are looking to harness the untapped innovation potential found in diverse talent pools concentrated in these emerging technology hubs. While talent availability and cost savings are primary drivers for smaller organisations with revenue less than INR 25 Cr, for larger tech firms (Revenue > INR 250 Cr) the key drivers are the availability of diverse skill sets and untapped talent in these technology hubs.   

As the dynamics of job roles continue to evolve, the majority of organisations are adopting a hybrid and flexible work approach, with office attendance guided by organisational needs and job profiles. To also encourage employees to return to office, companies are customising strategies based on their size, workforce distribution, sector constraints, and specific job requirements. These strategies include fostering a culture of engagement through in-person events, promoting open interactions with senior leaders, and celebrating team milestones and individual achievements to enhance employee morale and motivation.

Further, organisations are increasingly embracing new technologies, leading to a growing demand for specialist roles such as AI/ML Scientist, Quantum Computing Researcher, Quantum AI Developer, and Blockchain Specialist. Despite the complexity of these roles limiting their current adoption, employers are addressing this challenge by either upskilling their existing workforce or hiring subject matter experts through flexible working models like Gig and contractual employment. Among the most sought-after job families, roles in Data & Analytics are in the lead, closely followed by positions that enhance customer experiences, automation, and efficiencies, particularly in AI and Machine Learning domains.      

The Future of Workforce and Workspace

The technology industry in India continues to be the industry of choice for Gen Z students with 77 per cent of Gen Z students showing interest towards the industry. Millennials and Gen Zs today constitute around 90 per cent of the tech workforce in India enabling higher generational diversity and driving a shift in preferences. Learning & Growth and Culture & Ethics are the top criteria for both millennials and GenZ when selecting an organisation, highlighting the employers’ continued focus on skilling and upskilling to navigate the current work environment and develop their desired career paths. For the future workforce, criteria for selecting an organisation remains similar, whereas career progression, compensation & benefits and learning opportunities are the primary factors that drive them to continue with an organisation.

The Gig Economy has profoundly transformed traditional job roles and organisational structures, leading to more diverse skills, increased resource allocation agility, dynamic team configurations, and updated role definitions. According to a survey by nasscom and Indeed, encompassing 185 employers and over 2,500 individuals from current and future workforces, 84 per cent of organisations are exploring or open to gig models, with startups and the Business Process Management (BPM) sector leading in gig worker hiring. The primary drivers for Gen Zs and Millennials opting for gig roles are flexible job locations and a focus on specialised skills. Organisations are capitalising on gig workers in areas such as software development, data annotation, and business analytics, tapping into the benefits of on-demand talent and specialized expertise.

Speaking on the insights of the report, Sangeeta Gupta, Senior Vice President and Chief Strategy Officer, nasscom, said, “The tech industry in India is experiencing a significant transformation, reflecting the evolving dynamics of the contemporary workspace. Over the past five years, there has been a noticeable shift from traditional office settings to an exploration of remote work, followed by a recent trend of returning to office spaces. The future of work will be defined by the dynamic balance between efficiency improvements from automation and the expansive potential of creativity unleashed by continuous innovation. Organizations are dedicating substantial efforts to understand their workforce needs and investing in various programs to create an attractive proposition for returning to work.”

Sashi Kumar, Head of Sales India at Indeed India, emphasised “In the ever-evolving workplace influenced by emerging generations and technological advancements, organizations must align with the expectations of millennials and Gen Z to attract and retain top talent. Emphasizing personalized learning and growth opportunities, particularly within specialized tech roles, and cultivating a positive corporate culture are key strategies for successful recruitment. This approach positions employers to effectively engage with candidates who meet the evolving demands of the future workforce."

Significant investments are being made by organisations in workspaces to not only draw talent back to the office but also to adapt efficiently and effectively to different and evolving work models. Key initiatives undertaken by organisations to position themselves as employers of choice and entice talent back into offices include redesigning offices to foster collaboration, prioritise employee wellbeing, enhance security, and ensure sustainability while making workspaces adaptable, technology-driven, and innovative. Additionally, they are focusing on Environmental Social Governance (ESG) initiatives, such as diversity hiring, inclusive leadership, social impact volunteering, and reducing carbon footprints.


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millenials GenZ Indeed nasscom

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