The collaboration will also see KPMG in India and MyyTake developing a new evaluation framework for corporations on sustainability wherein KPMG in India will be the knowledge partner, while media and communications will be driven by MyyTake.

KPMG in India and MyyTake announced a strategic collaboration to jointly develop and deliver service for clients on sustainability and communication strategy. KPMG in India and MyyTake collaboration bring together deep expertise in a diverse range of sustainability services and solutions and building next generation platforms to help clients effectively communicate their work leveraging the best of technology like AI (Artificial Intelligence) and MI (Machine Learning) to enhance interactivity among users, create online communities and user-generated content.

The collaboration will also see KPMG in India and MyyTake developing a new evaluation framework for corporations on sustainability wherein KPMG in India will be the knowledge partner, while media and communications will be driven by MyyTake. This new service that will be co-created in the sustainability and Corporate Social Responsibility (CSR) space will help corporations effectively communicate their good work through impactful messaging.

Speaking on the collaboration Santhosh Jayaram, Partner and Head of Climate Change, Sustainability and CSR Advisory, KPMG in India said “Today a strong sustainability and communication strategy are imperative for corporations to have the desired impact. Sustainability communication strategy like any other key strategy, has to start with data-driven understanding of an audience and the stakeholders involved. It is important that the motivations are mapped with messages which resonates. An effective combination of communication channels can then accelerate the delivery of these messages. MyyTake has a track record in amplifying the positive work done by corporations through high-octane media campaigns and we feel this complementary skill will definitely be a big value addition to our service to clients, making it more effective.”

Saurav Banerjee, MD and Co-Founder, MyyTake Pvt. Ltd said “I feel there’s an increasing need to measure India Inc.’s contribution towards Social Capital. This alliance will go a long way in shaping Corporate behaviour towards Social issues with KPMG in India’s deep knowledge of this sector and MyyTake’s ability to engage and spread awareness amongst all stakeholders. It is an opportune time for corporates to further exercise their Social responsibility, not only in form, but also in spirit.”

Commenting on the collaboration Priyanka Kaul, Co-Founder and Group CEO, MyyTake Pvt. Ltd said “We are delighted to work alongside KPMG in India. This association provides a great opportunity for us to build communities around Social issues, through impactful communication. Our team has over

20 years of experience in working with various stakeholders on issues concerning education, safety, health, environment, women and children amongst others.”