How small businesses are winning the social media game during the lockdown

They are giving their followers lockdown tasks, sharing tips, and keeping the conversation going when it’s most needed for them and their audience.


Small businesses have been hit hard by the COVID-19 pandemic, and the on-going lockdowns. Yet many of them have come up with interesting ways to engage with their audience on Facebook in these challenging times. They are giving their followers lockdown tasks, sharing tips, and keeping the conversation going when it’s most needed for them and their audience. Here is looking at a few small businesses that are using Facebook innovatively, and winning the social media game during the lockdown. 

· Let the games begin: The cancellation of our most loved sporting events such as Olympics and premier cricketing tournaments means we have that much extra time at our hands during the lockdown. The Man Company, which sells premium grooming products for men, has had to stop deliveries because of the lockdown but they are keeping their users engaged by hosting a virtual ‘Quarantine Olympics’ on Facebook, along with a bunch of other fun activities. o Facebook Page

· Moms know best: Every parent out there is desperately looking for new ways to keep their kids busy and productively engaged during the lockdown. That’s what inspired, The Moms Co, a skincare brand selling toxin-free baby products, to launch their campaign called #21DaysofBonding on Facebook. For every day of the 21-day lockdown, the brand shares an activity (exercise, craft, etc.) that mothers can do with their children.  

· Culinary twists: Food is one of the few joys one has in the lockdown, and everyone is looking for simple recipes that use easy to find non-perishable ingredients. Look no further. The Secret Ingredient, a leading food blog and recipe developer, is whipping up simple recipes on its Facebook page that can be put together with basic and non-perishable ingredients during the lockdown. o

· Focusing on inner development: XYXX, a contemporary essential & innerwear brand for men is helping consumers adjust to the new normal of social distancing through the #21DaysofPositivity social media campaign. XYXX has taken to Facebook to post fun content on positive quotes, lists of movies to watch, book recommendations, and self-care lists.  

· Tuning In: BOAT, a popular brand for fashionable consumer electronics, has a new challenge on Facebook called #StayINSane, where followers need to post fun videos of themselves doing any one of the challenges trending on social media, and the quirkiest entries win a chance of being featured on BOAT’s Facebook and Instagram pages. The winners also stand a chance to win exciting BOAT goodies.

· Coffee is the cure: If you are a coffee aficionado then this one's for you. mCaffeine, India’s first caffeinated personal care brand is encouraging consumers to share their coffee stories and selfies, and how they’re incorporating coffee into their day. Using #ConnectOverCoffee, the first ten entries have won a chance to be featured on the brand’s official Facebook page

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