In order to strengthen its ethos and roots, Hashtag Orange recently launched Employee Stock Ownership Plan, reserved solely for permanent employees and are leveraged to retain and attract the best talent. Hashtag Orange is a full service digital agency that combines ‘made for digital’ precision media, creative & smart technology solutions to deliver Meaningful Consumer Engagement.
The aim of HO’s top management has been to empower its people with an inclusive culture, compassion, empathy, caring and most importantly love. While also treating colleagues as partners in one vision of growth via being the best in service. This has also been imbibed by consistently focusing on ‘listening’ deeply to its clients, being transparent in the essence of the word and also building trust as the unique currency.
Furthermore, ESOPs, as a big milestone for HO, allows employees to play a significant role in the company’s success. Employee stock ownership plans encourage the leadership to share the wealth that the firm generates with employees. The ESOP plan also amplifies pay packages, resulting in a higher employee retention rate. Hashtag Orange, has been on a roll with an illustrious set of clients. With multiple back to back business wins during August and September, Hashtag Orange has been building a culture straight from the heart.
Today, in Digital, be it Technology, Creative, Strategy, Integrated Media including Planning and Buying, Account Management, Social, ORM; there is an expert team in place at HO.
Head of Human Resources, Tarana Virmani, says “The objective is to keep our people engaged in a meaningful way and by ensuring they keep learning, improving and something that keeps them excited and motivated’
Hashtag Orange Founder & CEO Mukesh Vij, says, “Our aim is to build people first company in terms culture and individual growth. ESOPs is the stepping stone towards our goal as it rewards diligence and loyalty.”
Vice President – Media, Ankoor Dasguupta says “This is a turning point in the journey of Hashtag Orange, our team being our core strength and we are extremely happy to bring this thought into action.”