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Freshworks Appoints Mika Yamamoto As Chief Customer & Marketing Officer

She joined the executive team on 20 November and reports to Girish Mathrubootham, CEO and founder of Freshworks, and president Dennis Woodside

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Freshworks announced the appointment of Mika Yamamoto as chief customer and marketing officer on Tuesday.

Yamamoto will oversee the company's global marketing and customer experience teams. Yamamoto joins Freshworks from F5, where she was most recently executive vice president and chief marketing and customer engagement officer, where she oversaw the company's data, marketing, digital transformation, and customer experience efforts across all products, segments, channels, and geographies.

Yamamoto joined F5 after serving as global president of Marketo and then as SVP and general manager of Marketo at Adobe following its acquisition. She has also served as SAP's chief digital marketing officer and SMB CMO. She has also held senior leadership positions at Amazon Books, Microsoft Windows and Microsoft Stores, Gartner, and Accenture.

"I am excited to join Freshworks to be a part of its journey to become a multi-billion dollar software company and to focus on a segment of companies and people I have a great passion to serve," said Yamamoto.

She is also on the boards of BlackLine, Rainier Valley Food Bank, and United Way of King County. She joined the executive team on November 20 and reports to Girish Mathrubootham, CEO and founder of Freshworks, and president Dennis Woodside.



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