Employment Trends In EV Sector For 2024

As companies vie for the same individuals, the race for talent amplifies, underscoring the urgency for innovative recruitment strategies and a focus on upskilling to meet the evolving demands of this dynamic sector says Amulya Kulkarni, Head of People Success, Log9 Materials


The EV industry is surging by leaps and bounds - and the role of human resources in this growth phase cannot be understated. Effective HR strategies - in terms of hiring, talent development and performance management - are crucial in this sector which is seeing rapid innovation and evolving skill requirements. In the current talent landscape, the demand for EV skills is soaring. The industry requires expertise in software, hardware, and battery technology. There is also a growing demand for interdisciplinary skills such as experts in sustainability, battery technology, data analytics, and software development. 

However, there is a scarcity of engineers graduating with these specializations. This absence of EV specialisation in colleges and the lack of a dedicated curriculum means there is no readily available pool of students with a foundational understanding of EV fundamentals. This challenges the conventional hiring model, requiring companies to shift focus from seeking pre-trained professionals to nurturing and enhancing the skill sets of existing candidates. 

As companies vie for the same individuals, the race for talent amplifies, underscoring the urgency for innovative recruitment strategies and a focus on upskilling to meet the evolving demands of this dynamic sector. Companies tend to apply innovative recruitment strategies, competitive packages,   benefits and growth opportunities to attract and retain top talent, further accentuating the competition. 

Role of HR:

The HR function plays a pivotal role in surging the industry growth through the employee career lifecycle.

  • Hire: Strategies to attract, retain, and develop talent that aligns with evolving skill requirements. 
  • Grow: Foster a culture of innovation and sustainability, addressing not only technical expertise but also adaptability and creativity. 
  • Inclusion: Building a diverse workforce, ensuring inclusivity, and nurturing employee well-being, thus shaping the human capital needs of EV companies.

By engaging with a community of engineering students and tech enthusiasts who are passionate about sustainability and climate tech, companies would be able to connect with like-minded individuals whose values align closely with their mission.

  • Hiring Framework: It needs an effective way to identify and attract top candidates. Companies can tap leading professional network platforms, which help target candidates with specific skills and expertise relevant to a specific industry, making sourcing efforts more efficient and effective.
  • Employer Brand: Companies should recognize LinkedIn and industry events as a powerful platform to build and showcase their brand. Through compelling company profiles and thought leadership content and product showcases, organisations can portray themselves as an attractive destination for top talent. This branding effort not only increases their visibility but also helps them connect with candidates who resonated with their values and mission.
  • College Competitions: Some of the companies also introduce annual competition for engineering students across India to engage in tackling energy-related challenges. One of such events are deep-tech hackathons, where students can choose from problem statements and design frameworks as solutions. 
  • Tech Club Partnership: Companies can nurture student tech clubs dedicated to fields such as electrical, electronics, or EV formula car racing. Eligible clubs can reach out to   seniors for financial support and invaluable mentorship.
  • Funding Research: Companies can also extend their support to eligible students pursuing various levels of education, from undergraduates to postdoctoral scholars, by offering to fund their research projects. 
  • Sponsorship: Actively sponsoring events centered around environmental conservation, e-mobility, and sustainability at college tech festivals can be another way to attract talents. These serve as forums to attract interns with a potential of conversion to full-time roles.
  • Inclusion: Inclusivity is also crucial for fostering creativity and driving industry growth. Approach to DE&I should be an integral part to one’s business and the focus should be on delivering results that benefit both employees and the company.
  • Inclusion across social classes: Inclusion extends beyond gender and race. It encompasses a broader perspective that includes social classes as well. This commitment is visible in employment opportunities across the manufacturing unit. 
  • Pay Equity and Gender Parity: Companies can implement pay equity across genders within the same job titles. Ensuring that everyone is paid fairly for their work should be non-negotiable 

As we gear up for 2024, a forward-looking perspective on employment trends is critical. The future trajectory of the industry hinges on collaborative efforts and forward-thinking strategies. 

  • Training to Upskill: Focus on an understanding of sustainability, emerging technologies, and cross-functional rotation and collaboration of talent
  • Industry-Academia Collaboration: Establishing robust academic-industry partnerships to foster a talent pool with the practical learning experience of working on the product.
  • EV as a Specialisation: Influencing colleges to incorporate EV as a specialized field of graduation, that leads to a steady stream of knowledgeable professionals. 
  • Industry Collaboration: A transformative shift where all EV companies collaborate to promote collective growth rather than fostering intense competition. Through this, the industry can create a more inclusive environment, nurturing talent collectively. 
  • Policy Advocacy: Active policy advocacy is crucial to create an enabling ecosystem, encouraging governmental support and incentives that facilitate the seamless integration of EV education and innovation into the mainstream. 

This multifaceted approach is instrumental in steering the EV industry towards sustainable development and widespread success. According to this survey done by CIEL HR Services, the Indian EV industry has had a 108% increase in employment over the past two years, with Bengaluru taking the top spot for talent. And this trend will only continue to grow exponentially over the next decade.

Disclaimer: The views expressed in the article above are those of the authors' and do not necessarily represent or reflect the views of this publishing house

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