India's famous, direct-to-consumer (D2C) beauty and personal care brand MyGlamm has appointed Bhavesh Singhal as its Chief Growth Officer.
His role would include managing the company’s digital growth and revenue across its DTC platform and third-party marketplaces through metrics like new user acquisition, social media ROIs, customer engagement, and retention. Singhal has extensive experience of over 10 years in the industry and has expertise in the growth, analytics, and consumer tech of an organisation.
Before joining MyGlamm, he was a part of the B2B business channel in Medlife, connecting the offline and online world. He has also served Myntra as the Head of Revenue and Growth. With team efforts, he was able to push the business growth by seven times for Myntra, one of India’s largest online fashion brand.
On his appointment, Singhal said,
"It is an exciting time to join MyGlamm. The brand is growing at a fast pace. I look forward to contributing to the overall brand building process."
“We’re elated to have Bhavesh on board, with the rapidly growing consumer base and changing preferences it is essential for us to realise consumer needs,” noted MyGlamm Co-Founder & President Priyanka Gill.
Founder & CEO Darpan Sanghvi, commented,
"MyGlamm has the largest DTC platform amongst any brand in India and thus the Chief Growth Officer is a pivotal role as we look to leapfrog to the next level of growth. I couldn't think of anyone better than Bhavesh to lead this, given not just the experience he has but the sharp analytical and execution-oriented DNA he has"
MyGlamm is a Mumbai based D2C beauty and personal care brand. In July 2020, MyGlamm acquired POPxo making them the largest content-to-community-to-commerce platform in India with 50 million monthly active users and 100 million monthly video views. MyGlamm has over 4000 offline points of sales across 50 cities of India. The company relies on technology and social media and claims its products are cruelty and vegan-free, skin-friendly and toxin-free and come in biodegradable packing. Investors in MyGlamm include french beauty major L’Occitane and silicon valley venture capitalist Bessemer Venture Partners