Aviva India Appoints Ali Onder Lulu As The Chief Distribution Officer

Ali Onder will lead the company’s strategic organic growth plans while ensuring we also look to do the right thing for our customers


Aviva Life Insurance has announced the appointment of Ali Onder Lulu to the position of Chief Distribution Officer for the brand’s India business based out of the Company’s Gurgaon Head Quarters. In his role, Lulu will oversee the Company’s multiple customer touchpoints through its varied distribution challenges both for individual and corporate customers. He will lead the company’s strategic organic growth plans while ensuring we also look to do the right thing for our customers.

Trevor Bull, Managing Director& CEO, Aviva India said “Ali has wide-ranging industry experience across many areas of the business but particularly sales and customer care. He has been associated with the Aviva International family for over 10 years and therefore already lives by the core values that are key to how we operate as a Company. We will benefit from the new perspectives he can bring as well as his overall deep knowledge and expertise as we look to increase further the value we provide to all our stakeholders. I am delighted that through his appointment we have further strengthened the Company’s Leadership Team to accelerate our growth aspirations.”

Ali Onder Lulu, Chief Distribution Officer, Aviva India “India continues to be a conducive market for the growth of the Life Insurance business. The industry has witnessed the need to explore new avenues to connect and engage with customers.  Innovative experiential tools, product excellence, and increased value on product purchase will propel industry growth. I believe, there is huge growth potential in India, a view shared by our shareholders and we invest further energies to realise and accelerate our enhanced goals. I am thankful to the management for this opportunity and demonstrating faith in me to take the magnanimous responsibility.  I am excited to be associated with the organization and look forward to some good work ahead.”

Ali is an industry veteran with an experience of over 22 years. He has executed leadership roles for more than 15 years and has adept knowledge in Product Development, Customer Management, Bancassurance, Group Business, Business Development, and Distribution Retail, (Agency & Direct). In the past, he has been associated with the Insurance Group of Sabanci Conglomerate. Under his aegis, AkEmeklilik, a pension and life company was introduced in 2003. Further, he played an instrumental role in establishing AvivaSA Life and Pension company in 2007. 

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