Employer branding is an organisation's unique scent and hence, essential to nurture it and keep its narrative consistent

Did you know that around 96% of companies believe employer branding can impact their revenues?  

Well, employer branding, as a concept, has been in the spotlight, especially in the past few years. It brings together all the branding and communication elements intended to enhance the value of belonging to a company, with the ultimate goal of retaining and attracting talent. 

We do realise that Employer branding affects the recruitment of new employees, retention and engagement of current employees, and the overall perception of the organization in the market. 

Hence, it becomes a crucial area for deliberation.  

Sahil Nayar, Senior Associate Director, KPMG India; V Krishnan, CHRO, Havells; Priyanka Mohanty, VP-HR, Global Talent Management, Engagement, Diversity Equity & Inclusion, Startek and Kavita Dasan - Head - People Practices, ABP News Network spoke with us on how employer branding has taken center stage in recent times, how it impacts fresher and lateral sourcing, how social media and online reviews help build effecting branding, challenges and opportunities in this space and much more.