Latest Articles in marketing

'Eastman Auto & Power strengthens its leadership team'

The company has appointed Saurabh Srivastava as President – Marketing & Product Strategy, Priyabrata Sarangi as new Chief IT Officer and Amit Jaitly as Head of Supply Chain Management.

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Dream11 appoints Vikrant Mudaliar as CMO

One of the biggest names in Indian marketing, Vikrant Mudaliar has led some of the best-known brands in the country over the last 17 years. He joins Dream11 from, where, as the chief marketing officer, he led marketing activities across all of its business-lines and group entities.

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Novartis India Limited appoints Jawed Zia as vice chairman & managing director

Jawed Zia is currently head pharmaceuticals, Novartis India Limited. He has a wealth of experience gained in various geographies and functions in the healthcare sector across the globe.

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IIM Shillong Wins season 4 Of Tata Steel’s Annual Business Challenge Steel-a-thon

This year, Steel-a-thon witnessed a higher participation compared to last year, with total participation of over 1600 teams (over 5000 students), up from last edition’s count of nearly 1000 teams

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How Can You Backup Your Marketing Facts In The World Of Fake News

You cannot believe anything you find on the internet today. The right kind of fact can be very informative, on the other hand inaccurate information can create a lot of confusion

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‘Marketing Changes Faster Than Lady Gaga’s Outfits’

With plenty of talent available, there is a dire need to employ the right one and subsequently, the need of marketing the brand effectively. Top CEOs and marketers share their insight about acquiring and retaining customers as well as employees

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