Soumya Sehgal leads the Marketing and Advertising beat at BW Businessworld. She also contributes to the startup ecosystem for BW Disrupt.
Experts gauge the effectiveness of a hybrid work model and it becoming the new normal for the A&M industry
As marketing becomes core to business outcomes, the CMO must not only wear the modern marketing hat but also understand both technology & revenue functions
It is important to remain honest, open and transparent while truthfully and empathetically communicating with all stakeholders
The task was a steep one and the challenges were too many as it was to turnaround both external and internal perception, and the overall stature of the group in the country, in a given period of time.
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