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Soumya Sehgal

Soumya Sehgal leads the Marketing and Advertising beat at BW Businessworld. She also contributes to the startup ecosystem for BW Disrupt.

Latest Articles By Soumya Sehgal

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All Hail The Hybrid Work Model

Experts gauge the effectiveness of a hybrid work model and it becoming the new normal for the A&M industry

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The All-In-One CMO Of The Future

As marketing becomes core to business outcomes, the CMO must not only wear the modern marketing hat but also understand both technology & revenue functions

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5 Qs With Shailja Joshi On Crisis Communication

It is important to remain honest, open and transparent while truthfully and empathetically communicating with all stakeholders

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Impromptu: Of Prudence, Pragmatism & Realism

The task was a steep one and the challenges were too many as it was to turnaround both external and internal perception, and the overall stature of the group in the country, in a given period of time.

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