Soumya Sehgal

Soumya Sehgal leads the Marketing and Advertising beat at BW Businessworld. She also contributes to the startup ecosystem for BW Disrupt.

Latest Articles By Soumya Sehgal


All Hail The Hybrid Work Model

Experts gauge the effectiveness of a hybrid work model and it becoming the new normal for the A&M industry

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The All-In-One CMO Of The Future

As marketing becomes core to business outcomes, the CMO must not only wear the modern marketing hat but also understand both technology & revenue functions

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5 Qs With Shailja Joshi On Crisis Communication

It is important to remain honest, open and transparent while truthfully and empathetically communicating with all stakeholders

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Impromptu: Of Prudence, Pragmatism & Realism

The task was a steep one and the challenges were too many as it was to turnaround both external and internal perception, and the overall stature of the group in the country, in a given period of time.

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