Nair joins Firework after building India’s first pure-play original video content platform AltBalaji

Silicon Valley-based Firework appoints Sunil Nair as the CEO and MD for its India operations. The social mobile video app for iOS and Android devices has now entered India and is part of a suite of apps created by Loop Now Technologies, Inc. a Redwood City, California (Silicon Valley) based incubator start-up that focuses on next-gen consumer mobile applications. 

Firework became the fastest social media app to achieve 1 million users in only 5 months while still in beta, growing +200 percent quarter over quarter. Sunil had a very successful stint as the COO of Alt Balaji for over 4 years, where he was responsible for building India’s first pure-play original video content platform and creating a successful subscription led business and bringing real-world innovations to the OTT space in India.

Sunil is equipped with diversified experience from his stints in India. Nair set up the first online video distribution platform – Nautanki TV (acquired by Hungama). In his previous stints he has held leadership positions with One Channel Media, Reliance Jio, Star India Pvt Ltd, amongst others. Nair continues to be active in the start-up circle as an advisor and mentor. With a Master’s Degree in Management Sciences from the University of Pune, Sunil is a certified systems analyst from the National Computing Centre, UK.

Announcing the India CEO appointment, Vincent Yang, Founder & CEO Firework and Loop Now Technologies Inc, said “Sunil comes with a wealth of experience in video content platforms as well as a valuable client-focused approach. His advisory and direction will be a positive force behind creating a niche for Firework in India and strengthening our presence in this market. India is a fast-growing market and we are excited to be a part of this revolution partnered with Sunil. As an avid storyteller, we look forward to bringing his passion and combining his vision in Firework as we share with India meaningful stories in 30 seconds. We welcome him and look forward to seeing him drive our India mandate.”

Sunil is an avid storyteller and has several publishing credits with the latest being a series of Children’s books called Adventures of Taarakshi and Kaa.

Speaking on his role at Firework, Sunil Nair, CEO, Firework India, said, “It has been an exciting journey combining entrepreneurship and shaping large organisations with evolving ideas for tomorrow. Having closely worked with several areas of video content, I now look forward to changing the dynamics of short video content in India with Firework. Technology and storytelling have created a new era and we look forward to riding this wave while setting new benchmarks. My vision for Firework in India is to become more relevant and give our users every opportunity to stay meaningful and seamlessly experience a new view from their lens.”