He was the former vice president -sales and marketing for Honda Cars India Ltd (HCIL

Tricolite Electrical Industries appointed Rajiv Gupta as the chief executive officer (CEO). He was associated with Honda Cars India for over five years as the Vice President of Sales and Marketing. 

Tricoli Electrical Industries is involved in the manufacturing of custom-built electrical panels and switchboards. Rajiv will be reporting directly to the board. 

Rajiv is a Sales, Marketing, Business Development Professional with a long experience of 29 years in sectors as diverse as Automobiles, Fuel Retailing (Gas Stations) and Educational Services Start-up. 

He holds a degree from Harvard Business school in General Management Programme and has completed his Engineering from BITS Pilani. 

His career can be divided into 3 broad stints: VP of Marketing & Sales in Automobiles (Honda Cars), VP & National Head of Franchising, Dealer Development & Channel Mgt. for Fuel Retailing (Reliance Industries) and CEO of an Educational Services start-up (EGE Global Education). 

In 2013 he joined EGE Global Education Pvt ltd in 2011 and was the chief executive officer for 3 years. He led the company to multi-fold growth in annual revenue. He was a part of Reliance Industries Ltd as the Vice President & Head - Retail Channel Management for more than eight years. He was also the National Head of Franchising & Channel Management for Petroleum Retail Business of Reliance Industries Ltd. based in Mumbai. He was a part of the core team that set up a new retail network across the country for a technology-intensive fuel sales process.