PrimaDollar, has recently appointed one of its existing leaders from the India operations Swati Babel as the CEO. In her new role, she will take charge for planning and implementation of business strategy, business analytics & budgeting for the country.
After taking charge as the CEO of the company last year, Swati has successfully managed to adjust the company’s successful supply chain trade finance platform to fit with Indian market requirements by taking the support of the leading corporate law firm, Indian companies and their Indian relationship lenders.
Speaking on her vision for the company in her new role, Swati Babel, CEO, PrimaDollar-India said, “At PrimaDollar, we believe in making things easy and uncomplicated by stepping forward towards innovating solutions, which are revolutionary and futuristic. Our cutting-edge fintech platform helps in disrupting the conventional methods of cross-border trades and taking it to next level by digitisation, which is the need of today and tomorrow. Our current endeavour in the form of a Supply chain trade finance platform not only resolves the most unaddressed problems of the industry but also reinforces the growth in the economy.”
An MBA graduate in Marketing and Finance Swati was previously working at PrimaDollar as the Director & Country Head of factoring & trade finance in India since May 2019, reporting to the company’s Group CEO and COO. Prior to that, she has worked with some of the Govt of India backed financial institutions in India like IFCI Factors Limited, SBI Global Factors Limited. She has also worked on a senior Pan India role with leading investment banking firms and moved on to start her own venture BridgeGap Financial Services wherein she handled all conventional & non-conventional financial products for Mid & Large Corporates by applying her 1 and half decade of banking experience.