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Online Automation Platform Integromat Records 10X Growth With Emphasis on Project Management & Community Marketing

The firm reaches out to the right customers via online communities, round the clock. The team also educates the users about the automation tool so that they can use Integromat at its full potential.

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Headquartered in Prague, the Checz Republic and teams spread across 22 countries, Integromat, has successfully recorded 10X growth consistently over the last two years without any downfall during the global COVID-19 pandemic. Integromat, the glue of the internet, has deep integrations with social media tools and SaaS big wigs like Facebook, Pipedrive, JotForm to name some. 

The firm reaches out to the right customers via online communities, round the clock. The team also educates the users about the automation tool so that they can use Integromat at its full potential. The group wants users to explore the product entirely and in turn, add to their skill set. Integromat has enabled over 200 certified channel partners and presented them with an effective way to monetize their newly acquired skill. 

Arpit Choudhary, the Head of Growth, Integromat, says, “the biggest challenge for any workplace is to get the right talent. No amount of tips, tricks, tools or framework can help us overcome a pitfall without the right set of people. To combat this challenge and flatten the curve, our team is deploying collective energies in making this jump extremely easy and rewarding for the user. We stay in constant touch with our users and keep improving with their feedback.”

A product more powerful than the market leader being made available at an affordable price has been a catalyst to precipitate a large client base. The product also provides generous free plans, which helps the potential customer take the first step into the journey. Further, the growth team’s constant effort in educating the user either via in-app guides or emails has also got a great deal to do with the growing user base. 

“I think design sprint method, as developed by Focus, can be a great tool to effectively fast track a digital product launch, especially for fast-growing tech companies. I think the best way of learning and getting better is by continuously understanding what drives the user and what ticks them off. And this should become a habit. After all, learning should never stop in this dynamic environment!” He further adds. 

Maxim Shpakovskiy, Founder at Focus platform, says, “Growth in times of COVID-19, sounds like a daunting task. But Integromat has managed to grow 10X in two years and is continuing to grow as we speak. A strong advocate of documentation and project management, Arpit as the Head of Growth at Integromat- the glue of the internet, has managed to keep the company growing even during the global pandemic.”


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Integromat Online Automation Platform

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