Prior to his appointment, Swarup had been the CEO and co-founder of Socializta, an Influencer Marketing agency in Thailand.

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Socializta’s Mudit Swarup will be heading GroupM’s INCA, a brand-safe influencer marketing solution based in Thailand.

Swarup had co-founded Socializta, an Influencer Marketing agency in Thailand and was its CEO for the last three years. Under his tenure, the agency scaled up to more than ฿ 50 million in revenue in under three years. The agency had also acquired a clientele comprising names like Unilever, P&G, Toyota, Netflix, Huawei and others.

Swarup comments about his appointment: “I moved to Thailand as an entrepreneur to set up Socializta, the fastest-growing independent influencer marketing agency in Thailand. We also built a reputation for one of the most accurate, insightful and dependable data practices in the business. When I was presented with the opportunity to join INCA, looking at the worldwide scale of GroupM, the leverage of its media investment might and the merit of its proprietary tech stack, I found it a very compelling proposition. I look forward to contributing and accelerating the growth of INCA in Thailand.”

After earning a degree in Business Management from Bangalore University, Swarup also specialized in Consumer Behaviour from University of Cambridge, Psychology from Yale University and Customer Analytics from The Wharton School, University of Pennsylvania. Swarup brings in 14 years of experience in print, TV, digital and experiential mediums.