Job seekers shows a major shift in the balance of power from employer to candidate as they are much more interested in joining companies with strong and better reputation.

Dear employer, the right candidate that you are looking for is eagerly looking for details on your brand reputation, job profile and growth opportunities.

Today’s job seekers have more information than ever about a company and a position at early stages of the job search process, finds a research from US based staffing firm ManpowerGroup Solutions. A global study of nearly 14,000 job seekers shows a shift in the balance of power from employer to candidate. In India, 752 candidates were surveyed about their preferences in the study named ‘The Rise of the Well-Informed Candidate.” 

Before making career decisions, job seekers are informing themselves on the details most important to them. The survey results show what really matters to candidates in India and what they want to know. 

“Type of work (57%), opportunity for advancement (48%) and Brand/reputation (44%) of the company are the top three important draws for prospective candidates in India,” report said.   However, opportunity for advancement (23%) and benefits offered (16%) is the key consideration for job changers. Candidates in India (46%) state lack of information about growth industries as personal Career challenge. 

25% of Indian candidates are more likely to say that current employees of the company are a reliable source for information about the company’s brand. 68% of candidates use company website as the source of information about the job opportunities with the organizations. Moreover, 46% of candidates in India prefer in-person interviews with the hiring manager and 35% of candidates prefer full-time work. 

 “People with in-demand skills are making different career choices today based on lifestyle preferences and beliefs, amid the talent crunch; understanding candidate preferences is critical, “ said AG Rao, Group Managing Director of ManpowerGroup India.