The Healthtech player has made leadership changes for Growth Strategy and Marketing with the focus on scaling HealthPlix’s user base

Bengaluru, May 18 2021: HealthPlix, a leading provider of EMR health technology in India has appointed Prashant Parmar as Head of Growth and Burhanuddin Pithawala as Growth Marketing Lead in India. These two appointments are in line with HealthPlix's preparation for its next phase of growth. The company believes that these core capabilities along with its Superior EMR Product would continue to help it serve more doctors, and lead as India's largest Electronic Medical Records Platform. 

Speaking on these appointments, Sandeep Gudibanda, CEO and Co-Founder – HealthPlix said, “HealthPlix has established itself as a major player in recent times owing to the technologically advanced EMR service. At this pivotal period, I am very excited to welcome Prashant and Burhan to the team as we embark on our next phase of growth in the health-tech industry. EMR is essential for digitizing administrative tasks and storing clinical records, ultimately increasing the number of patients that a doctor can treat. With Prashant and Burhan, I look forward to building an ecosystem that can cater to the needs of doctors and create a national footprint for HealthPlix.”

Prashant Parmar, who will be leading the Growth strategy at HealthPlix has over 15 years of varied experience in driving growth and managing sales. In his previous role, he was the Co-Founder of Simplilearn, a leading global EdTech player where he was leading sales & operations across verticals and geographies including India and the US. 

About his new role at HealthPlix, Prashant said, “I am very excited to be a part of a team that is helping to bring about a paradigm shift in healthcare technology and services, which is the need of the hour in India. At HealthPlix, I hope to drive forward this vision and create greater solutions for doctors to enable consistent and effective care.”

Burhanuddin Pithawala, who joined as the Growth Marketing lead, will be responsible for the Overall Brand Strategy, Communications, and Growth Marketing for the company. Previously, he had held various leadership roles in leading start-ups over the last 10 years. Most notably, he was instrumental in setting up the Growth Marketing function at OYO. 

At HealthPlix, Burhan is excited to focus on scaling growth for the company, “I believe that at the core of any successful start-up are two things - great product and great distribution. I am thrilled to be part of this team which offers a strong product that is already being appreciated by the doctors and building trust with the brand.”

HealthPlix, a med-tech start-up that uses assistive-AI powered EMR software to assist doctors in clinical decisions at the point of care. Currently, 12 million patients across India have been treated through the HealthPlix EMR platform by doctors practising across 16 specialities. HealthPlix’s doctor base and geographic spread across 250+ cities in India making it the largest EMR software used by doctors to digitize the care in Indian healthcare. Headquartered in Bangalore, HealthPlix began its operations in 2016.