Hansa Customer Equity part of the R K SWAMY HANSA Group has appointed Neeraj Pratap Sangani as the Chief Operating Officer. Prior to this latest development, he was active on the role of Chief Business Officer from July 2018 for 1 year and 11 months.
Commenting on the appointment, S Swaminathan, Co-founder & CEO of Hansa Cequity said: “Neeraj is a big believer of the Hansa Cequity vision and has been working relentlessly to drive thought leadership, client-centricity culture, execution focus & process excellence. He has more than 25 years’ experience in business & marketing consulting, brand building, strategic marketing, and digital marketing. He has strong domain knowledge of Customer Experience Management, having developed and executed data-driven marketing programs, data integration projects including customer life cycle management, customer segmentation and customer engagement programs for clients across different verticals.”
Neeraj is an Alumni of UCLA Anderson School of Management and a keen proponent of Behavioural Economics having completed his professional certifications from the Institute of Data & Marketing, London and the Rotman School of Management, Toronto. He runs his own blog on tech, data & analytics called www.cxmlab.com.