The FlexBen program will introduce significant enhancements to the health and well-being programs offered by Flipkart, by incorporating benefits that address the ever-evolving needs of the diverse workforce

Photo Credit : Bloomberg,

Flipkart has spearheaded another path-breaking initiative by introducing its new inclusive benefits program - FlexBen 2019, for its employees. The initiative is a result of an engagement survey conducted with the employees, to understand their preferences, and aims to provide them the freedom to choose benefits based on their individual needs, including both insurance and non-insurance options. A company survey revealed that around 50 percent of Flipkart employees choose benefits and policies as an important attraction and retention driver.

The FlexBen program, in its first year, will introduce significant enhancements to the health and well-being programs offered by Flipkart, by incorporating benefits that address the ever-evolving needs of the diverse workforce. The program is designed in a manner that addresses recent employee requests where 20 percent of employees asked for more flexibility in benefits and 10 percent asked for wellness centres and gym benefits.

Smriti Krishna Singh, Chief Human Resources Officer at Flipkart said, “We know that our success as a company depends on the success and satisfaction of our employees. Recognizing the fact that today's workforce is diverse and can have varied personal and professional needs, we have recently introduced the FlexBen program, which is specifically crafted based on feedback from our employees. The program will offer greater flexibility and choice in selecting and funding employee benefits, allowing them to customize their benefits package based on their individual needs.”

“The FlexBen program is universal and inclusive as it provides benefits coverage equally to all employees. For example, through this plan, we offer coverage for LGBT couples, choice of additional childcare or parent care coverage and more options for single employees. Our FlexBen program is designed to give each employee the freedom of choice and is another step forward in creating a diverse and inclusive workplace. We are proud to be not only the first e-commerce organization in the country to lead this initiative but also to be one of the first few companies in India to do this”, added Smriti Krishna Singh. 

Flipkart values employee feedback tremendously and designs its policies to help them excel at the workplace. It has been ranked number 1 in LinkedIn’s 2019 ‘Top Companies’ survey. In the last four years, Flipkart has topped the rankings, having been named number 1 in 2016 and 2017 previously.