Eight Connection Survey shows that Indians agree: caring for your contacts is caring for your career

Detailed survey of full-time working professionals across 4 cities in India highlights the value of contacts and the need for a cloud-based business card management tool.


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Sansan Inc.,provider of cloud-based business card management services, who recently launched the Eight app in India,on Monday announced the results of its Eight Connection Survey. The survey targeted 1,008 full-time working professionals across 4 cities in India – Bangalore, Chennai, Delhi and Mumbai – and demonstrated the importance of efficient business card management in the Indian market and the benefits that proper contact management brings to careers.

Edward Senju, executive producer of eight, said – “In the Indian market, who you know can make or break your career, and business cards play a significant role in keeping on top of things; they remain the key tool to expanding one’s professional network, but are close to useless if not managed properly. Through this survey, we have gained some wonderful insights into the management of business cards in India, and we actually found a lot of similarities between the Indian and the Japanese market. This assures us that Indians are ready to embrace our business card management software in order to boost their careers. With Eight, we want to help Indians achieve their goal of making every connection count.”

The survey was conducted amongst 60 per cent men and 40 per cent women in an effort to gain a gender-neutral view of contact management. While men had more business contacts vis-à-vis personal contacts than women, the most important aspects of business cards – mobile numbers and email IDs – were of equal importance to all respondents. Despite differences in gender, income level or education, the single biggest benefit of digitized business card management was considered to be easier accessibility to contact details when needed. In this context, efficient cloud-based storage of business cards is the answer.

The survey also found that post-graduates have more contacts than graduates in India, and likewise that individuals with greater income levels have more contacts. This suggests that as Indians move up the corporate ladder, effective management of business cards becomes even more important to them, and that properly organizing contacts is in itself key to career advancement. This represents yet another reason why the proper management of contacts is critical.

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