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Dipika Bhasin named Carat India's new Executive Vice President
With over 20 years of experience in Media Management, Dipika Bhasin joins the specialist media agency
Carat Media Services is arguably the first specialist media agency in the country and is part of Dentsu International. In her role as Executive VP, she will be in charge of the north and east offices and will focus on developing and managing the senior client relationship. She will also help the agency to drive the growth of its north and east markets.
With an experience of over 20 years, she has pivoted the Digital Media Operations and their effectiveness for marketers in the media mix. She has great knowledge about setting and achieving goals for media brands, agencies at the inception of the planned offering.
Previously she was the Senior Vice President of PHD Worldwide, responsible for media management of the company. She has worked for top brands like LG, Vivo, Royal Enfield, HP, SC Johnson, Perfetti, Maruti, Snapdeal, SAP, Adidas, Nissan and various non-profit organisations.
Anita Kotwani, the Chief Executive Officer, Carat India, said,
“As we strengthen and reshape the Carat offering for the Indian market, we needed a well-networked leader, connected and understands the nuances of the Northern markets. Dipika, with her expansive & stellar work done across brands and categories, was our ideal choice as she brings in an integrated experience of the new-age eco-system. Her strong connections with the brands and marketers will ensure that the growth path crafted for Carat gets delivered in this market.”
On her appointment, Dipika Bhasin said,
“I am excited to be part of Carat India and to be working with an inclusive and diverse team. I would want to focus on expanding our footprint by strengthening seamless planning, digital transformation and innovation in the media space to help our clients grow. The commitment of the Carat team to deliver value for clients and partners are reckoned by the industry. It is a homecoming for me. I look forward to strengthening the portfolio of our team offerings in collaboration with Dentsu International. Looking forward to partner at all levels and deliver growth and value consistently.”
