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Criteo Names Taro Fujinaka As MD - Retail Media, APAC

Most recently Taro was Managing Director at Integral Ad Science where he spearheaded the direction of the company in Japan and Korea for over five years

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Most recently, Criteo appointed Taro Fujinaka as Managing Director, Retail  Media, APAC. In this role, Taro will work to drive the regional retail media ecosystem and deliver value to Criteo’s customers and partners as they continue to utilize Retail Media. 

Taro brings with him over 16 years of experience in digital advertising, and  Adtech, including roles at Yahoo Japan and IPG Mediabrands Audience Platform where he was involved in prior to joining Criteo. Most recently Taro was Managing Director at Integral Ad  Science where he spearheaded the direction of the company in Japan and Korea for over five years. 

Throughout his career, Taro has played a fundamental role in energizing the digital advertising industry in  Japan and building high-performing teams to achieve market influence for brands.  

In his new role with Criteo, Taro has shared his excitement on leading the retail media business in its next phase of growth, and to expand Criteo’s regional portfolio of customers for the technology. Since joining the team in March, Taro has worked with the team to drive awareness and adoption across the region and supercharge retailers’ efforts to leverage high-value media assets and first-party data on behalf of leading brands.  

“As brands prepare for the post-cookie world, Retail Media will play a pivotal role in empowering brands who seek new addressable media opportunities in the evolving identity landscape. Combining a highly differentiated ad inventory with unique first-party data, we are confident that its availability and the strengthened capacity of our regional team will help with driving the industry forward in the years to come,” Taro concluded. 


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