With the passion and expertise in business expansion, Siddhath Dabhade was welcomed on board.

Criteo, the performance marketing technology company, on Wednesday officially announced the appointment of Siddharth Dabhade as General Manager India, to lead the growth of the company’s fastest growing market. Siddharth will provide strategic direction and further accelerate the growth of Criteo’s India business, with a portfolio of customers that currently includes Flipkart, Shopclues, ABO, Nykaa, Urban Ladder, MakeMyTrip, Yatra, GoiBibo and other leading e-commerce and online travel companies.

Siddharth will be responsible for new business development, and for the expansion of existing advertiser relationships in the India market. He shall advise large ecommerce and online travel firms on how to drive more sales using the predictive engine technology of Criteo. His key focus shall be on building product & partnership strategies and shaping the future of personalized marketing strategies.

Speaking on the occasion, Yvonne Chang, Executive Managing Director, Criteo APAC, said "With a proven growth record in India, a leading e-commerce market, Siddharth brings more than a decade of experience in the technology industry, “ 

Siddharth has an extensive experience in the technology industry and has worked with major technology giants like Google, Microsoft and IBM. Having worked with Google for almost seven years, Siddharth was heading its India travel business and was responsible for building C-level relationships. One of his key achievements was balancing client satisfaction and innovations in the industry. During his stint at the technology conglomerates Microsoft and IBM, he headed business expansion for the southern India region.

“I am delighted to join the Criteo India team and enthusiastic about leading the growing market of e-commerce and online travel, where digital advertising technology and data analytics are becoming vital for brands,” said Siddharth.  

Dushyant Sapre who was leading Criteo India on an interim basis, will fully dedicate himself into a new role as Regional Director, Global Supply & Business Development, APAC. 

Criteo enables e-commerce businesses and advertisers to effectively engage and convert customers online by delivering highly relevant and personalised advertising to consumers, regardless of whether they are browsing on a desktop, laptop, tablet or smartphone.