Holding an extensive industry experience of 13 years, Fisher will drive the brand’s growth and pan-India market penetration for its state-of-the-art smartphones

Smartphone brand Coolpad has announced the appointment of Fisher Yuan as its new India CEO. As the CEO, Fisher will be driving the mission and vision of the company while overseeing its day-to-day operations. As Coolpad further strengthens its presence in India, Fisher will create a strategic roadmap for optimum market penetration on the back of the brand’s consumer-centric R&D practices.

Fisher moves to the CEO position after spending a major chunk of his career in several leadership roles at Coolpad. He has spent 3 years as the Vice President for sales and supply in India wherein he spearheaded the supply chain, manufacturing, and sales functions for Coolpad India. He has also spent 7 years in the Chinese market as the brand’s Sales Director, managing its operator business.

Fisher Yuan, CEO, Coolpad India, said, “Having spent several years with Coolpad, I have learned that the company’s growth mission and vision are perfectly aligned with my own. It is, therefore, an honor to be appointed as the India CEO of this high-potential brand that is revolutionizing the global smartphone landscape. Over the next few years, we plan to disrupt the Indian consumer market with innovative technology by making it available at extremely affordable price points.” 

The development comes on the heels of the exit of Coolpad’s previous India CEO, Syed Tajuddin, earlier this year.

With the appointment of Fisher as its India CEO, the brand will further augment its product, technology, and marketing strategies to create a targeted value proposition for the diverse Indian market.