BW People Breaking news: V Mart embraces the power of Digital HR with PeopleStrong Alt

V Mart adopts Machine Learning and Mobile based HR Technology for any time, anywhere connect with Employees


A pioneer in setting up modern ambience stores in Tier 2 and 3 cities of India– V Martannounced its move to adopt machine learning and mobile for providing its employees, an exceptional experience at work with PeopleStrong, India’s leading HR Technology Company. Headquartered in Gurgaon, V Mart has 6000+ employees spread across 170+ stores PAN India.

With this move, V Mart will be able to provide a unified employee experience from Onboarding to Exit to all its employees – be it a retail frontline workforce or the business teams in the corporate office. With PeopleStrong Alt’s mobileAppandJinie (the chatbot), V Mart employees will get 24X7 access touch point to HR and at the same time access to the single view of truth for right time decision making would be available to the leadership.

When it comes to Mobile adoption, India was slated to become the second largest smartphone market by 2017 and that it has the fastest-growing smartphone market in the world. Without smartphone market penetration and increase Cloud HR technology Mobile adoption for HR applications is unattainable. In today’s world 39% of aggregate participants have rolled out Mobile-enabled HR technology, this is compared to 44% of non-India Asia-Pacific organizations and only 22% of India-based organizations. For the next year, we see India planning to increase to 33% Mobile-enabled HR technology adoption and non-India Asia-Pacific organizations planning to jump to 56% adoption.

Speaking on the occasion, Lalit Agarwal, Managing Director, V Mart said,As we go full throttle on our scale up plans across India, we needed an HR Technology that could not only deliver exceptional employee experience to our vastly distributed workforce but also bring predictability to our decision making through single view of Data. We found all of it in PeopleStrong Alt.

Pankaj Bansal, Co-founder & CEO, PeopleStrongadded, “It is exciting to see HR and HR Tech focus in the Retail Industry lately, especially when large part of employee base is concentrated in Tier 2 and 3 cities of India. V Mart is going to create an amazing success story of employee experience in this sector and we are delighted to partner with them.”

About V Mart:

V-Mart is a complete family fashion store that provides its customers true value for their money. Maintaining high standards in quality and design, V-Mart offers fashion garments at down-to-earth prices and over a period of time has emerged as the destination of choice for bargain hunters and the fashionable alike. It primarily operates in tier II & tier III cities with the chain of “Value Retail” departmental stores. “Price Less Fashion” is the main motto through which V Mart believes in providing the latest trends to the upwardly mobile Indians at the best possible price. Total 172 stores across 145 cities in 14 states and union territories, with a total retail area of 1238832 sq. ft (115091.2588 Sq Metre), located in prime states/cities such as Bihar, Chandigarh, Gujarat, Haryana, Jammu and Kashmir, Madhya Pradesh, New Delhi, Punjab, Rajasthan, Uttarakhand and Uttar Pradesh. V Mart is among the pioneers in setting up modern ambience stores or large retail malls across various small towns and cities like including Sultanpur, Ujjain, Motihari and more.

About PeopleStrong:

PeopleStrong is India’s leading HR Solutions and Technology Company headquartered at Gurgaon, India. With the vision to Simplify Work Life, PeopleStrong offers the next generation HR SaaS Technology designed “For HR, by HR” named PeopleStrong Alt. It is 100% “Born on a cloud” and designed “mobile first” - providing an app like simplicity which over 5 Lacs+ users spread over 200+ organizations experience every single day. The pre-configured app environment has been created through natural R&D and distils PeopleStrong's experience of managing some of the largest HR environments in India.

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