In alignment with the Indian Government’s ‘Skill India’ initiative, Amway has been significantly contributing towards skill development and nurturing entrepreneurship in the country by focusing its training strategy on enhancing skills and competencies of its direct sellers

Amway India has been accorded with the ‘Best International Company in Skill Development’ award at the ‘ASSOCHAM National Summit-cum-Awards on Skilling India – 2019’, held at Ranchi. 

The award recognized Amway’s recent most initiative to partner with the Retailers Association's Skill Council of India (RASCI). The initiative is a part of Amway’s broader vision of empowering its direct sellers with credible Government recognized certification as ‘Individual sales Professional’, based on National Skill Qualification Framework (NSQF) from National Skill Development Corporation (NSDC). Till date, Amway has trained and certified more than 11,000 direct sellers as Individual Sales Professionals. Amway plans to train and certify 51,000 direct sellers by 2020.  

In alignment with the Indian Government’s ‘Skill India’ initiative, Amway has been significantly contributing towards skill development and nurturing entrepreneurship in the country by focusing its training strategy on enhancing skills and competencies of its direct sellers. The company conducts more than 18,000 training sessions annually. Additionally, Amway has also developed a comprehensive digital learning portal to enhance the skills and knowledge of its direct sellers. 

Chandra Bhushan Chakraborty, Vice President–East, Amway India, said, “Micro entrepreneurship and self-employment through skill development are key priority areas for the Government of India. In line with this, we have aligned our training strategy to provide appropriate tools and training to our direct sellers to enhance their competencies and skills. Our association with RASCI is one such initiative to get our direct sellers certified by a Government recognized body and I am very happy today that this initiative has been recognized at a prestigious platform like this.”

According to the World Bank Report, it is estimated that more than eight million jobs are required every year in India as the working-age population continues to increase by 1.3 million every month. On the contrary, only 7 million jobs are being created annually in the country. There is a huge employment gap that needs attention. To address this, the Government of India is driving entrepreneurship and self-employment through its skilling initiative. Amway India too has aligned its strategy with the Government’s agenda and has encouraged more than 5.5 lakh individuals to take up entrepreneurship as a way of living. With zero capital investment and no burden of manufacturing, a direct seller can build his own business with Amway.