Altimetrik has given a major boost to its diversity mandate for the Indian market with the introduction of the Women’s Initiative for Networking Growth and Success (WINGS).

Altimetrik, a U.S.-based, digital business enablement company has given a major boost to its diversity mandate for the India market with the introduction of the Women’s Initiative for Networking Growth and Success (WINGS). The initial focus is on hiring women in India and launched on International Women’s Day (IWD). WINGS to be launched for India women employees first before a global rollout.

Altimetrik aims to grow its India ratio of women employees from 22% to 32% incrementally by end of 2021 through its digital talent Playground platform, sensitization, skilling and mental wellness initiatives.

The company, through its ‘Rebound Back to Work program,’ will also rehire women coding experts who have been on a career break between 6 months and 3 years.

Altimetrik is deploying its proprietary Playground platform to conduct hackathons, Coding Challenges and assess female candidates. It is expecting 1,500 registrations and approximately an 80% conversion rate into full-time employee roles through internal as well as third party recruitment drives.

Commenting on the launch of WINGS, Krishna Muniramaiah, Head of HR for APAC, Altimetrik said, “WINGS is our support network of the women, by the women, and for the women of Altimetrik. Just as a robust support system at home empowers a woman to return to work, likewise a workplace network can go a long way in fulfilling their career and growth aspirations. We took IWD as the right occasion to launch WINGS, to recognize and augment the contribution of our diverse talent whilst creating a positive workplace where more women can contribute as equals to the growth of our company.”